Grind City Kicks (GCK) was born in the heart of Memphis—not just as an idea, but as a movement. What started with a visionary’s love for sneakers quickly became a collective mission powered by a team of passionate individuals who care just as much about people as they do about kicks. GCK isn’t just an online sneaker and apparel brand—it’s a force for change. Fueled by purpose and community, GCK partners with nonprofit organizations and local businesses to drive real impact where it matters most. From empowering youth to strive for greatness, to using fashion as a platform to spotlight social issues, GCK is redefining what it means to build a brand—with heart, hustle, and purpose.
‘The People's Brand’
Grind City Kicks (GCK) was born out of a deep-rooted passion for sneakers and street culture. What began as a high-end sneaker resale operation quickly evolved into something much greater—a full-fledged lifestyle brand. GCK now proudly offers not only exclusive sneakers but also its own line of apparel and custom-designed shoes that reflect the energy and creativity of its community.
From day one, GCK has stood for more than just fashion—it stands for impact. Built on the belief that sneakers and style can be a source of empowerment, the brand’s mission is to inspire, uplift, and engage. Whether it’s through thoughtful design or meaningful events, GCK makes it a priority to connect with and support the very people who made the brand what it is today.
Often referred to as “The People’s Brand,” GCK thrives on collaboration with the community. From design concepts to event planning, the voices and visions of our supporters play a vital role in shaping the brand’s direction. This partnership creates more than just great products—it builds real connections and lasting influence. At its core, Grind City Kicks is about more than style—it's about soul. It’s about taking something as simple as a pair of sneakers and using it to create confidence, start conversations, and change lives.
​
“GCK has shown me how much leverage a pair of shoes can positively impact an individual or a community.”
— Chima Onwuka, Owner and CEO
​
